Brand
AnexAnex 10
AUXAUX 6
BoschBosch 2
BOSSBOSS 5
BRAUNBRAUN 3
C LifeC Life 4
CANONCANON 8
DawlanceDawlance 122
DecoraDecora 1
EcoStarEcoStar 29
GREEGREE 34
HaierHaier 128
HisenseHisense 15
KenWoodKenWood 12
LGLG 35
MidasMidas 4
MideaMidea 9
NobelNobel 4
OrientOrient 29
PanasonicPanasonic 19
PELPEL 3
PhilipsPhilips 47
RinoRino 4
ROBAMROBAM 14
SamsungSamsung 44
SkyworthSkyworth 7
Super AsiaSuper Asia 4
TCLTCL 49
TranscendTranscend 1
ViewsonicViewsonic 3
WelcomeWelcome 8
Color
1051 Silver Water Dispensers
12-DC60 HC 1.0TON White Hisense(Inverter Air Conditioner)
12-TQ60 HC 1.0TON White Hisense(Inverter Air Conditioner)
12-TU 60HC 1.0TON White Hisense(Inverter Air Conditioner)
12-TV60 HC 1.0TON White Hisense(Inverter Air Conditioner)
12HES-2 1.0TON Gray TCL(Inverter Air Conditioner)
12T3-Pro C2 1.0TON White TCL(Inverter Air Conditioner)
12TG75HC W 1.0TON White Hisense(Inverter Air Conditioner)
18-DC60 HC 1.5TON White Hisense(Inverter Air Conditioner)
18-KB60 HC 1.5TON White Hisense(Inverter Air Conditioner)
18-T3 1.5TON White Nobel (Inverter Air Conditioner)
18-TV60 HC 1.5TON White Hisense(Inverter Air Conditioner)
18HEF-2 1.5TON White TCL(Inverter Air Conditioner)
18T3-B/2 1.5TON White TCL(Inverter Air Conditioner)
18T3-Pro 2 1.5TON White TCL(Inverter Air Conditioner)
18T3-Pro C2 1.5TON White TCL(Inverter Air Conditioner)
18T5-SMT C 1.5TON Golden TCL(Inverter Air Conditioner)
18T5-SMT S 1.5TON Silver TCL(Inverter Air Conditioner)
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.






























